Hello, and thanks for stopping by!  My name is Marianne Kroutchkevitch, and I am a passionate, user-centered design consultant with over 16 years of industry expertise in user experience strategy, brand & market research, interaction design, research, usability testing and evaluation, and product design.

I help companies and individuals with strategy, UX (user experience), marketing and brand awareness needs. I create better user experiences.

Most recent clients include: Sweat & Milk, GoodRx, Hulu, Sony Pictures Entertainment (Crackle), ACADIA Pharmaceuticals, Ford, Southern California Gas Company, Khan Academy, Yahoo, Johnson & Johnson, Google, Science Inc., Jaguar, The Cosmopolitan of Las Vegas resort, Lancome, Salvatore Ferragamo, Microsoft, Volkswagen, Sony PlayStation, Adobe, Smashbox Cosmetics, Fandango, Nature Made & many others.

Specialties:
Experience Strategy & Design: extensive experience leading, planning & designing compelling interfaces for Web & Mobile Sites, TV, as well as Apps and Video games.

International Business: research and management expertise of numerous international projects.

Research & Insights: extensive experience in designing and conducting different types of brand, market & user research studies: in-person and remote usability tests, competitor analysis, field research, eye tracking, persona development, focus groups, surveys and many others.

Key Skills:

  • User experience strategy, research & design

  • Market & Brand Research

  • Competitive landscape analysis

  • Digital Marketing

  • Usability testing

  • Focus Groups

  • eCommerce

  • Product development

  • Heuristics evaluation

  • Ethnographic Research

  • Surveys

  • Mobile

  • TV

Extensive Experience Across Various Industries:

  • eCommerce

  • Technology

  • Healthcare

  • Entertainment

  • Automotive

  • Travel

  • Luxury Goods

  • Cosmetics

  • Fine Art

Image Credit - Painting by Natalia Kruchkevych (recent client)