Hello, and thanks for stopping by! My name is Marianne Kroutchkevitch, and I am a passionate, user-centered design consultant with over 16 years of industry expertise in user experience strategy, brand & market research, interaction design, research, usability testing and evaluation, and product design.
I help companies and individuals with strategy, UX (user experience), marketing and brand awareness needs. I create better user experiences.
• Most recent clients include: Sweat & Milk, GoodRx, Hulu, Sony Pictures Entertainment (Crackle), ACADIA Pharmaceuticals, Ford, Southern California Gas Company, Khan Academy, Yahoo, Johnson & Johnson, Google, Science Inc., Jaguar, The Cosmopolitan of Las Vegas resort, Lancome, Salvatore Ferragamo, Microsoft, Volkswagen, Sony PlayStation, Adobe, Smashbox Cosmetics, Fandango, Nature Made & many others.
Specialties:
• Experience Strategy & Design: extensive experience leading, planning & designing compelling interfaces for Web & Mobile Sites, TV, as well as Apps and Video games.
• International Business: research and management expertise of numerous international projects.
• Research & Insights: extensive experience in designing and conducting different types of brand, market & user research studies: in-person and remote usability tests, competitor analysis, field research, eye tracking, persona development, focus groups, surveys and many others.
Key Skills:
User experience strategy, research & design
Market & Brand Research
Competitive landscape analysis
Digital Marketing
Usability testing
Focus Groups
eCommerce
Product development
Heuristics evaluation
Ethnographic Research
Surveys
Mobile
TV
Extensive Experience Across Various Industries:
eCommerce
Technology
Healthcare
Entertainment
Automotive
Travel
Luxury Goods
Cosmetics
Fine Art